This was a personal project to rebrand the Cooper Square Committee. It is a non profit organization that works to preserve and develop housing and cultural spaces in the Lower East Side. I wanted to create an identity that is representative of their mission statement. They provide a source of knowledge to the members of the Lower East Side and build a foundation for their community. I felt that their current logo and branding was too dated and was only reflective of their status in championing tenant rights. While obviously important, I wanted to create a new identity that is inclusive of their other efforts in building new cultural spaces.