https://susieleedesign.com Susie Lee Sun, 31 May 2026 21:59:15 +0000 https://susieleedesign.com en https://susieleedesign.com/Mejuri-Mother-s-Day-Campaign Sun, 31 May 2026 21:59:15 +0000 Susie Lee https://susieleedesign.com/Mejuri-Mother-s-Day-Campaign 2026 Mother’s Day Campaign Mother’s Day is typically a strong commercial moment. By combining storytelling and strong, product-focused shots, we were able to satisfy brand and commercial needs. We crowdsourced staff photos to convey vignettes of our childhood. By adding some handwriting elements, it further added to the personal touch of the campaign. I was the senior designer on this project. Images were shot and produced in-house by Josie Simonet and myself.Company: MejuriDesign Director: Michael VendolaSr. Art Director: Josie Simonet Copywriter: Mina Dragani <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/4759c82aeba7252629dbd66ac4c4bea29318e48faa32834bead06a38caabbeb4/Frame-4.jpg" data-mid="248953393" border="0" src="https://freight.cargo.site/w/1000/i/4759c82aeba7252629dbd66ac4c4bea29318e48faa32834bead06a38caabbeb4/Frame-4.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/4a43cf0cecc8fd62d13c275f71be92026f9b73a748d6265bbcdfd5888371c365/Frame-2.jpg" data-mid="248953391" border="0" src="https://freight.cargo.site/w/1000/i/4a43cf0cecc8fd62d13c275f71be92026f9b73a748d6265bbcdfd5888371c365/Frame-2.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/3c592228eaa899d95734f956fbd2556ac5406807d56694f35126f863c07a46db/Frame-1.jpg" data-mid="248953390" border="0" data-no-zoom="true" data-draggable src="https://freight.cargo.site/w/1000/i/3c592228eaa899d95734f956fbd2556ac5406807d56694f35126f863c07a46db/Frame-1.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/76fc7d2eb695ef4b0b89551191b8537acdcedc2e8d514be338ddafaff013c25f/Frame-3.jpg" data-mid="248953392" border="0" src="https://freight.cargo.site/w/1000/i/76fc7d2eb695ef4b0b89551191b8537acdcedc2e8d514be338ddafaff013c25f/Frame-3.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/0dd701455e1f34cbb999e5a61dce6538b6a2fa842297c98444724a05adcb44a1/Frame-7.jpg" data-mid="248953396" border="0" src="https://freight.cargo.site/w/1000/i/0dd701455e1f34cbb999e5a61dce6538b6a2fa842297c98444724a05adcb44a1/Frame-7.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/ec4c1461b7fc96cb823898ab96a34eb22b1ffb13aa9c2dc410947c17b1aa7695/Frame-6.jpg" data-mid="248953395" border="0" src="https://freight.cargo.site/w/1000/i/ec4c1461b7fc96cb823898ab96a34eb22b1ffb13aa9c2dc410947c17b1aa7695/Frame-6.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/0fa6732683dc8de343f84178fdb865ed1a888df7edbb3642b464d3b359b0c9be/Frame-5.jpg" data-mid="248953394" border="0" src="https://freight.cargo.site/w/1000/i/0fa6732683dc8de343f84178fdb865ed1a888df7edbb3642b464d3b359b0c9be/Frame-5.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/c4da096a9a3352ef3f3618915a075cc03fdf71d5de082baf33befd0bfff2de7d/DM.jpg" data-mid="248953692" border="0" src="https://freight.cargo.site/w/1000/i/c4da096a9a3352ef3f3618915a075cc03fdf71d5de082baf33befd0bfff2de7d/DM.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/54adad2738363ac9376a9d3b3678a9884afd92edffdaab87f01e393cb76ad8cd/Email-1.jpg" data-mid="248953693" border="0" src="https://freight.cargo.site/w/1000/i/54adad2738363ac9376a9d3b3678a9884afd92edffdaab87f01e393cb76ad8cd/Email-1.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/382205f39e79e95c4ee12ad775ec141a0d707d4927397231a83819906e0ca5b9/Email-2.jpg" data-mid="248953694" border="0" src="https://freight.cargo.site/w/1000/i/382205f39e79e95c4ee12ad775ec141a0d707d4927397231a83819906e0ca5b9/Email-2.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/4f14f9e0f8a83e7da0c87737d7775694db9ee62ae68f79bad1fa7e8f4ef6ae05/ADs.jpg" data-mid="248953781" border="0" src="https://freight.cargo.site/w/1000/i/4f14f9e0f8a83e7da0c87737d7775694db9ee62ae68f79bad1fa7e8f4ef6ae05/ADs.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d470727b0aa64140af322a0f293263e160090b263b14d32c1b75c438e079de37/Social.jpg" data-mid="248953727" border="0" src="https://freight.cargo.site/w/1000/i/d470727b0aa64140af322a0f293263e160090b263b14d32c1b75c438e079de37/Social.jpg" /> https://susieleedesign.com/Mejuri-16-Page-Direct-Mailer Sun, 05 Apr 2026 21:13:01 +0000 Susie Lee https://susieleedesign.com/Mejuri-16-Page-Direct-Mailer 16 Page Direct Mailer This was the first project of its kind at Mejuri. This was a huge initiative by the Growth team to convert prospects. I combined brand storytelling with product focused layouts. This was not tied to a seasonal campaign. We kept the design evergreen since this could be a customer’s first introduction to the brand. I was the lead designer on this project. Company: Mejuri Design Director: Michael Vendola Copy Director: Niha Reddy <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d3bce629a31c5803a77ed1801e26a8451e3caa914af07ef7ddaeb5c02ee90a76/16pp.gif" data-mid="246871720" border="0" src="https://freight.cargo.site/w/1000/i/d3bce629a31c5803a77ed1801e26a8451e3caa914af07ef7ddaeb5c02ee90a76/16pp.gif" /> <img width="1920" height="1350" width_o="1920" height_o="1350" data-src="https://freight.cargo.site/t/original/i/9f22f827e5df6abe1e46c1cab3144de31907a8e0341e74ed65baebe0ecacfee4/Frame-1.jpg" data-mid="246872253" border="0" src="https://freight.cargo.site/w/1000/i/9f22f827e5df6abe1e46c1cab3144de31907a8e0341e74ed65baebe0ecacfee4/Frame-1.jpg" /> https://susieleedesign.com/Brooklinen-Waffle-Towel-2-0-Art-Direction Sat, 13 Jan 2024 22:41:42 +0000 Susie Lee https://susieleedesign.com/Brooklinen-Waffle-Towel-2-0-Art-Direction Waffle Launch 2.0 This launch was to reintroduce our waffle towels, back and better than ever. This is a core product, now reformulated to have zero shrinkage and warping. We kept the visuals evergreen to reflect that this product will always be in our assortment. I was the lead art director for this shoot and design lead for this campaign. Company: Brooklinen Design Director: Chrissy Ziegler Photographer: Claudia Di Maio Stylist: Victoria Maiolo Designer: Ahliyah Kim Copywriter: Joelle Wellington <img width="1080" height="1620" width_o="1080" height_o="1620" data-src="https://freight.cargo.site/t/original/i/147f810e7f7158a63eb6744ae127013affdfccc58757cf4a1343adc47e224a44/231206_24-Q1-Waffle-Towels_6203x.jpg" data-mid="201657137" border="0" src="https://freight.cargo.site/w/1000/i/147f810e7f7158a63eb6744ae127013affdfccc58757cf4a1343adc47e224a44/231206_24-Q1-Waffle-Towels_6203x.jpg" /> <img width="1080" height="1619" width_o="1080" height_o="1619" data-src="https://freight.cargo.site/t/original/i/c25cb9e5de2b3c0f36792c3ab115b200a43e179a3704e91929aef8d76073ec16/231206_24-Q1-Waffle-Towels_5953x.jpg" data-mid="201657134" border="0" src="https://freight.cargo.site/w/1000/i/c25cb9e5de2b3c0f36792c3ab115b200a43e179a3704e91929aef8d76073ec16/231206_24-Q1-Waffle-Towels_5953x.jpg" /> <img width="1080" height="1619" width_o="1080" 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src="https://freight.cargo.site/w/1000/i/59f79e25925effb841283f986604075d42850e7bd9b037cff18204d7e907079e/231206_24-Q1-Waffle-Towels_5839x.jpg" /> <img width="1080" height="1620" width_o="1080" height_o="1620" data-src="https://freight.cargo.site/t/original/i/40cf3ec70b53fea3e0af0cb2653f152982330dd501e41a4763c8ff04ca1d7a01/BKL_23-12_Bath_WaffleTowels_Look1x.jpg" data-mid="201657139" border="0" src="https://freight.cargo.site/w/1000/i/40cf3ec70b53fea3e0af0cb2653f152982330dd501e41a4763c8ff04ca1d7a01/BKL_23-12_Bath_WaffleTowels_Look1x.jpg" /> <img width="1080" height="1619" width_o="1080" height_o="1619" data-src="https://freight.cargo.site/t/original/i/228c85584f8305a7a0a934883bc4d87bc9924a45c77499faa432eca625a09a10/231206_24-Q1-Waffle-Towels_5884x.jpg" data-mid="201657132" border="0" src="https://freight.cargo.site/w/1000/i/228c85584f8305a7a0a934883bc4d87bc9924a45c77499faa432eca625a09a10/231206_24-Q1-Waffle-Towels_5884x.jpg" /> <img width="1080" height="1620" width_o="1080" height_o="1620" data-src="https://freight.cargo.site/t/original/i/7fb341f64392912c549605331e113f8f9afbf8dd8bacb5e212568b27a12a56db/231206_24-Q1-Waffle-Towels_5905x.jpg" data-mid="201657133" border="0" src="https://freight.cargo.site/w/1000/i/7fb341f64392912c549605331e113f8f9afbf8dd8bacb5e212568b27a12a56db/231206_24-Q1-Waffle-Towels_5905x.jpg" /> <img width="1080" height="1620" width_o="1080" height_o="1620" data-src="https://freight.cargo.site/t/original/i/e9e3f3cd9908abf1caa470767260b88759163769134d368a9e0be73eb9842b35/BKL_23-12_Bath_WaffleTowels_Look2x.jpg" data-mid="201657140" border="0" src="https://freight.cargo.site/w/1000/i/e9e3f3cd9908abf1caa470767260b88759163769134d368a9e0be73eb9842b35/BKL_23-12_Bath_WaffleTowels_Look2x.jpg" /> <img width="1080" height="1619" width_o="1080" height_o="1619" data-src="https://freight.cargo.site/t/original/i/ce6d3fd51ee2a3006425f48c34cd8e3f31fd29b88c9ddd691ba6e0fa52f38d85/231206_24-Q1-Waffle-Towels_5721x.jpg" data-mid="201657128" border="0" src="https://freight.cargo.site/w/1000/i/ce6d3fd51ee2a3006425f48c34cd8e3f31fd29b88c9ddd691ba6e0fa52f38d85/231206_24-Q1-Waffle-Towels_5721x.jpg" /> <img width="1080" height="1619" width_o="1080" height_o="1619" data-src="https://freight.cargo.site/t/original/i/3ce298b2fc99aff733284c9e1d4ad1f919a73186df8668557fed769c3fe368d4/231206_24-Q1-Waffle-Towels_5724x.jpg" data-mid="201657129" border="0" src="https://freight.cargo.site/w/1000/i/3ce298b2fc99aff733284c9e1d4ad1f919a73186df8668557fed769c3fe368d4/231206_24-Q1-Waffle-Towels_5724x.jpg" /> <img width="1080" height="1620" width_o="1080" height_o="1620" data-src="https://freight.cargo.site/t/original/i/f926d7ffb960e44bb4f3f8d2ea75d209d13b7f68710610c4ef5a9f149137e6ee/BKL_23-12_Bath_WaffleTowels_Look10_1x.jpg" data-mid="201657141" border="0" src="https://freight.cargo.site/w/1000/i/f926d7ffb960e44bb4f3f8d2ea75d209d13b7f68710610c4ef5a9f149137e6ee/BKL_23-12_Bath_WaffleTowels_Look10_1x.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/15954e19f76880acf4967f101c3a97d545cf55f531cd3f434f844f95afa63ac2/Waffle-Homepage.jpg" data-mid="203016756" border="0" src="https://freight.cargo.site/w/1000/i/15954e19f76880acf4967f101c3a97d545cf55f531cd3f434f844f95afa63ac2/Waffle-Homepage.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f373365c0e71e845b65c22fd46c240b20dcfa9c0902dd091cb22bb0d132e897b/Waffle-Paid-Social.jpg" data-mid="203016505" border="0" src="https://freight.cargo.site/w/1000/i/f373365c0e71e845b65c22fd46c240b20dcfa9c0902dd091cb22bb0d132e897b/Waffle-Paid-Social.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/09776485adb1b068079964efa39d78381da37b8a9ca622aeaabeb7b712b80c23/Email-Waffle.jpg" data-mid="203017584" border="0" src="https://freight.cargo.site/w/1000/i/09776485adb1b068079964efa39d78381da37b8a9ca622aeaabeb7b712b80c23/Email-Waffle.jpg" /> https://susieleedesign.com/Brooklinen-Presidents-Day-Sale-2025 Sun, 25 Aug 2024 16:25:22 +0000 Susie Lee https://susieleedesign.com/Brooklinen-Presidents-Day-Sale-2025 The Presidents’ Day Sale 2025 This was the design for our annual Presidents’ Day Sale. I leaned into the fact that it’s a known shopping event and I wanted customers to mark their calendars. This integrated Brooklinen’s playful tone into our visual design. This shows our evolved brand look by implementing our new sale blue and sale font. I executed a fully 360 campaign across both print and digital channels (e.g. retail, retention, paid social, and display).&nbsp; I was the campaign lead for this project. Company: Brooklinen VP of Creative: Marina Cashdan Copywriter: Katherine Penta <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/26d42103ce2a2c1730804359b8fd6f096c5023109530855f529a6540b622e8ce/Presidents-Day-2025-Cover2x.jpg" data-mid="227893295" border="0" src="https://freight.cargo.site/w/1000/i/26d42103ce2a2c1730804359b8fd6f096c5023109530855f529a6540b622e8ce/Presidents-Day-2025-Cover2x.jpg" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d11a9b9ad47b6cadc30a6dd9cd9b2816bfcc5c706d278f43bc2c7158f5c04e27/Presidents-Day-Paid-Social.jpg" data-mid="216917276" border="0" style="width: 1056.18px; height: 594.103px; display: none;" src="//freight.cargo.site/w/1500/q/75/i/d11a9b9ad47b6cadc30a6dd9cd9b2816bfcc5c706d278f43bc2c7158f5c04e27/Presidents-Day-Paid-Social.jpg"> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/b891f431159c4fd9a21d6f3ff525b91e5b197525abce9fa3c84452435d280ede/Presidents-Day-Homepage_20252x.png" data-mid="231534108" border="0" src="https://freight.cargo.site/w/1000/i/b891f431159c4fd9a21d6f3ff525b91e5b197525abce9fa3c84452435d280ede/Presidents-Day-Homepage_20252x.png" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/a08d855e86b1020ba92a78e91b0b8185f3cc081b572759d4b7aa23089a004f22/Presidents-Day_Email12x.jpg" data-mid="227893808" border="0" src="https://freight.cargo.site/w/1000/i/a08d855e86b1020ba92a78e91b0b8185f3cc081b572759d4b7aa23089a004f22/Presidents-Day_Email12x.jpg" /><img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/9f6e408db2600a6cfc3c542e8d7eedff8b763f493679fb3db6cd3b5a1a37e96a/Presidents-Day_Email22x.jpg" data-mid="227893870" border="0" src="https://freight.cargo.site/w/1000/i/9f6e408db2600a6cfc3c542e8d7eedff8b763f493679fb3db6cd3b5a1a37e96a/Presidents-Day_Email22x.jpg" /> <img width="3024" height="4032" width_o="3024" height_o="4032" data-src="https://freight.cargo.site/t/original/i/0ef06926f4cf7f211a2801c4938f18154df4308b6757ba4206a143d0e754a705/IMG_6932.jpg" data-mid="227894591" border="0" src="https://freight.cargo.site/w/1000/i/0ef06926f4cf7f211a2801c4938f18154df4308b6757ba4206a143d0e754a705/IMG_6932.jpg" /> <img width="3024" height="4032" width_o="3024" height_o="4032" data-src="https://freight.cargo.site/t/original/i/e5411914dae29e677aa8f9702f76c890ff0e9dd1235dad2731227177e7d55c57/IMG_4323.jpg" data-mid="227894098" border="0" src="https://freight.cargo.site/w/1000/i/e5411914dae29e677aa8f9702f76c890ff0e9dd1235dad2731227177e7d55c57/IMG_4323.jpg" /> https://susieleedesign.com/The-Marlow-Travel-Bundle-Packaging Sat, 08 Mar 2025 19:36:41 +0000 Susie Lee https://susieleedesign.com/The-Marlow-Travel-Bundle-Packaging The Marlow Travel BundleThe Travel Bundle is the ultimate travel campanion. It comes with a Fleece Blanket and the Mini Pillow. I designed the nylon carrying bags for both products. The design fits within the Marlow ecosystem with the prominent bright green, left aligned type, and secondary orange badges to highlight the size. It seamlessly belongs to the Marlow’s packaging system. I designed the packaging.Company: BrooklinenDesign Director: Chrissy ZeiglerCopywriter: Katherine Penta Photographer: Claudia Di Maio <img width="4243" height="4243" width_o="4243" height_o="4243" data-src="https://freight.cargo.site/t/original/i/40daa9d38e1cca835fd7543fa504f968d4c3e9cf8bf6e4def7cb34416a1dfaab/Marlow-Travel-Bundle.jpg" data-mid="227892297" border="0" src="https://freight.cargo.site/w/1000/i/40daa9d38e1cca835fd7543fa504f968d4c3e9cf8bf6e4def7cb34416a1dfaab/Marlow-Travel-Bundle.jpg" /> <img width="4590" height="4589" width_o="4590" height_o="4589" data-src="https://freight.cargo.site/t/original/i/d90430e287129028448341edc600431a552b70e3f29cc7668e0eba627ef50334/Marlow-Travle-Bundle-2.jpg" data-mid="227892298" border="0" src="https://freight.cargo.site/w/1000/i/d90430e287129028448341edc600431a552b70e3f29cc7668e0eba627ef50334/Marlow-Travle-Bundle-2.jpg" /> <img width="6104" height="6104" width_o="6104" height_o="6104" data-src="https://freight.cargo.site/t/original/i/0f6579778fc99501ff88c77b9e5a726295de5d850b17b93688bda29331d1c74e/Marlow-Mini-Pillow.jpg" data-mid="227892702" border="0" src="https://freight.cargo.site/w/1000/i/0f6579778fc99501ff88c77b9e5a726295de5d850b17b93688bda29331d1c74e/Marlow-Mini-Pillow.jpg" /> <img width="2000" height="2000" width_o="2000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/056a2df8d753d9e430135b62ebfeaa6a0db6da79f286d7be2c1b551fed3985bf/Marlow-Travel.gif" data-mid="227893134" border="0" src="https://freight.cargo.site/w/1000/i/056a2df8d753d9e430135b62ebfeaa6a0db6da79f286d7be2c1b551fed3985bf/Marlow-Travel.gif" /> https://susieleedesign.com/Brooklinen-Birthday-Sale-2023 Sun, 14 May 2023 16:27:45 +0000 Susie Lee https://susieleedesign.com/Brooklinen-Birthday-Sale-2023 Brooklinen Birthday Sale 2023 Birthday Sale is one of the two biggest promotions of the year. It celebrates the founding of Brooklinen. The intention is to create a moment as large as Holiday. I was given design direction to lean into large typography as the main decorative element. Subsequently, I was given the opportunity to explore different typefaces outside of our brand guidelines. Eventually, we settled on Roc Grotesk, a condensed san serif typeface. I liked that there were rounded elements that made it feel very “Brooklinen” while introducing something new. Paired with bold, bright macro shots, the campaign packed a punch. I delivered 16 retention assets. Company: Brooklinen Art Director: Caroline Park Concept <img width="1600" height="900" width_o="1600" height_o="900" data-src="https://freight.cargo.site/t/original/i/251161e0c38d4da3de89eacc9f72df4870cec3518a5d8e5c8d72d9de5154f4d9/Birthday-Sale-Concept.gif" data-mid="178725354" border="0" src="https://freight.cargo.site/w/1000/i/251161e0c38d4da3de89eacc9f72df4870cec3518a5d8e5c8d72d9de5154f4d9/Birthday-Sale-Concept.gif" /> <img width="1600" height="900" width_o="1600" height_o="900" data-src="https://freight.cargo.site/t/original/i/6eb82cd3204686babbb3b7a5d0408e5a71f96af485dba39a8eaca086540eb79e/Birthday-Sale-Concept-2-0-00-02-02.jpg" data-mid="178725463" border="0" src="https://freight.cargo.site/w/1000/i/6eb82cd3204686babbb3b7a5d0408e5a71f96af485dba39a8eaca086540eb79e/Birthday-Sale-Concept-2-0-00-02-02.jpg" /> <img width="1600" height="900" width_o="1600" height_o="900" data-src="https://freight.cargo.site/t/original/i/655b26fce3ddb1376a58eec1b50ca66399c50f05c3661dbf2853e82a4e855ab7/Birthday-Sale-Concept-3.gif" data-mid="178725708" border="0" src="https://freight.cargo.site/w/1000/i/655b26fce3ddb1376a58eec1b50ca66399c50f05c3661dbf2853e82a4e855ab7/Birthday-Sale-Concept-3.gif" /> <img width="1600" height="900" width_o="1600" height_o="900" data-src="https://freight.cargo.site/t/original/i/f51414f49d0d260a7e704de3f68d8701424d2b3a4e5cf35eba8e05efa82cd43f/BKL_Birthday-Sale-Concept.png" data-mid="178726035" border="0" src="https://freight.cargo.site/w/1000/i/f51414f49d0d260a7e704de3f68d8701424d2b3a4e5cf35eba8e05efa82cd43f/BKL_Birthday-Sale-Concept.png" /> Delivered Emails <img width="1600" height="900" width_o="1600" height_o="900" data-src="https://freight.cargo.site/t/original/i/aeb91b59be4f2bef250ce16d257407801b34dc1d609d7c67d45d0b054d482a5a/Delivered-Assets.gif" data-mid="178727241" border="0" src="https://freight.cargo.site/w/1000/i/aeb91b59be4f2bef250ce16d257407801b34dc1d609d7c67d45d0b054d482a5a/Delivered-Assets.gif" /> https://susieleedesign.com/Supergoop-Loyalty-Program Sun, 18 Jul 2021 13:28:55 +0000 Susie Lee https://susieleedesign.com/Supergoop-Loyalty-Program Supergoop! Loyalty Program A loyalty program was briefed to the creative team to help expand Supergoop!’s e-commerce business. The task was to create a visual identity and design that would unite the program across site and CMS platforms. Since this was not a seasonal campaign, we had to come up with an evergreen look and feel since it would live indefinitely. Working with my design director, we were able to come up with a modular approach that leaned into our icons which kept the visuals uncluttered yet interesting. The loyalty program can be viewed here. The Loyalty program launched in August 2021. I helped design and mockup 2 site pages (logged in and logged out, both desktop and mobile), and 5 different series of triggered emails (Tier and Redemption series are shown below). I also created a homepage banner to help advertise the program during our soft launch.&nbsp; Company: Supergoop! Design Director: Claudia Leung <img width="1600" height="900" width_o="1600" height_o="900" data-src="https://freight.cargo.site/t/original/i/1fdd5da7fdd5da3f3456eaa54a78d26d1205a8dbbcea137e02d3c885ab123976/Artboard-1.jpg" data-mid="114090489" border="0" src="https://freight.cargo.site/w/1000/i/1fdd5da7fdd5da3f3456eaa54a78d26d1205a8dbbcea137e02d3c885ab123976/Artboard-1.jpg" /> <img width="1600" height="900" width_o="1600" height_o="900" data-src="https://freight.cargo.site/t/original/i/ae96fd739c579dba729c6fa59800c32ba41e70f523ec4809d4d87f543941fad7/SG_Loyalty_Account-page_logged-in_02.gif" data-mid="114087924" border="0" src="https://freight.cargo.site/w/1000/i/ae96fd739c579dba729c6fa59800c32ba41e70f523ec4809d4d87f543941fad7/SG_Loyalty_Account-page_logged-in_02.gif" /> <img width="800" height="900" width_o="800" height_o="900" data-src="https://freight.cargo.site/t/original/i/ec02cd7485a8b133af90cb1f7a8216ad10d275b30e13d09119ece8dc8db010bf/SG_Loyalty_Logged-In-Mobile_02.gif" data-mid="114087934" border="0" src="https://freight.cargo.site/w/800/i/ec02cd7485a8b133af90cb1f7a8216ad10d275b30e13d09119ece8dc8db010bf/SG_Loyalty_Logged-In-Mobile_02.gif" /> <img width="800" height="900" width_o="800" height_o="900" data-src="https://freight.cargo.site/t/original/i/cd1fdd624d692a5d4c05c860c843e8b0ad51f01f577c6c453f7aea7e6d7a564e/SG_Loyalty_Logged-In-Mobile_Carousel.gif" data-mid="114087837" border="0" src="https://freight.cargo.site/w/800/i/cd1fdd624d692a5d4c05c860c843e8b0ad51f01f577c6c453f7aea7e6d7a564e/SG_Loyalty_Logged-In-Mobile_Carousel.gif" /> <img width="1600" height="900" width_o="1600" height_o="900" data-src="https://freight.cargo.site/t/original/i/df0c7f6df2391df7ce1774144de10c95a8745f1ecaa759ca813f1485c6380ace/SG_Loyalty_Homepage-Banner_d-m.jpg" data-mid="114093821" border="0" src="https://freight.cargo.site/w/1000/i/df0c7f6df2391df7ce1774144de10c95a8745f1ecaa759ca813f1485c6380ace/SG_Loyalty_Homepage-Banner_d-m.jpg" /> <img width="1600" height="900" width_o="1600" height_o="900" data-src="https://freight.cargo.site/t/original/i/afab815e714fb023306ce5c573fab6d64ff570aa966971d292ef259d75b84915/SG_Loyalty_Tier-Emails.jpg" data-mid="114092912" border="0" src="https://freight.cargo.site/w/1000/i/afab815e714fb023306ce5c573fab6d64ff570aa966971d292ef259d75b84915/SG_Loyalty_Tier-Emails.jpg" /> <img width="1600" height="900" width_o="1600" height_o="900" data-src="https://freight.cargo.site/t/original/i/e3bd17604f1b43fd963a6f1ea5852d113d58084b4e3b177b748b26b8461e0707/SG_Loyalty_Reminder-Emails.jpg" data-mid="114093333" border="0" src="https://freight.cargo.site/w/1000/i/e3bd17604f1b43fd963a6f1ea5852d113d58084b4e3b177b748b26b8461e0707/SG_Loyalty_Reminder-Emails.jpg" /> https://susieleedesign.com/Video-Motion Fri, 03 Jul 2020 23:15:42 +0000 Susie Lee https://susieleedesign.com/Video-Motion <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f835cab02e978d280e5c041939a3ebbffd88206f78909fb450fcb63fac262a3e/Thumbnail-1.jpg" data-mid="76441102" border="0" src="https://freight.cargo.site/w/1000/i/f835cab02e978d280e5c041939a3ebbffd88206f78909fb450fcb63fac262a3e/Thumbnail-1.jpg" /> Create a fun, glowy look using Unseen Sunscreen with @minminmadotcom Video Editor | Motion Designer <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/04f567003383bb9dc04300f5dcda4f9482a993313179d382affaa3bc6b0bfe0d/Sable.jpg" data-mid="76445359" border="0" src="https://freight.cargo.site/w/1000/i/04f567003383bb9dc04300f5dcda4f9482a993313179d382affaa3bc6b0bfe0d/Sable.jpg" /> @sabletoothtigre perfecting her Zoom-ready, WFH beauty routine Video Editor https://susieleedesign.com/CC-Screen-Launch Sat, 10 Oct 2020 17:25:29 +0000 Susie Lee https://susieleedesign.com/CC-Screen-Launch Supergoop! CC Screen Launch Campaign, Summer/Fall 2020 CC Screen was a refresh of an older product. Not only was it reformulated to have a higher SPF and cleaner ingredients, but it also became available in 15 different shades. The challenge was to communicate respectfully about the expanded shade range. I contributed to paid media, email, and site needs. I lead ad storyboards under the design direction of Claudia Leung.&nbsp; In total, we delivered:8 “Lo-fi” ads, infeed and stories 4 animated ads, infeed and stories Carousel and static ads, infeed and stories Emails Site PDP assets for all 15 shades Company: Supergoop! Role: Digital design &amp; video editor/motion graphics Design Director &amp; Art Direction: Claudia LeungContent Strategist: Renee Jacques <img width="1600" height="900" width_o="1600" height_o="900" data-src="https://freight.cargo.site/t/original/i/2a9d7fbd572ae92842c4107011233a806f1914a5d852d4cdd8618bff50ff5944/Comp-1_3.gif" data-mid="85214865" border="0" src="https://freight.cargo.site/w/1000/i/2a9d7fbd572ae92842c4107011233a806f1914a5d852d4cdd8618bff50ff5944/Comp-1_3.gif" /> <img width="1600" height="900" width_o="1600" height_o="900" data-src="https://freight.cargo.site/t/original/i/aa49a98aba8df98b3c3923a23c67f933c055bb05a0dd61f897b0881237e2f799/SG_Animations-Mockup.gif" data-mid="85207829" border="0" src="https://freight.cargo.site/w/1000/i/aa49a98aba8df98b3c3923a23c67f933c055bb05a0dd61f897b0881237e2f799/SG_Animations-Mockup.gif" /> <img width="1600" height="900" width_o="1600" height_o="900" data-src="https://freight.cargo.site/t/original/i/ca2d5ea020bfd347cbcaa52da4878d0adde3d76b4cb129d9fc65b9ae8cfb301d/SG_Animations-Mockup_2.gif" data-mid="85208755" border="0" src="https://freight.cargo.site/w/1000/i/ca2d5ea020bfd347cbcaa52da4878d0adde3d76b4cb129d9fc65b9ae8cfb301d/SG_Animations-Mockup_2.gif" /> <img width="1600" height="900" width_o="1600" height_o="900" data-src="https://freight.cargo.site/t/original/i/b31c93fc052d7281f3eb7961091e9bd332422624741077a91634064148f8a7b8/SG_Static-BA.gif" data-mid="85220079" border="0" src="https://freight.cargo.site/w/1000/i/b31c93fc052d7281f3eb7961091e9bd332422624741077a91634064148f8a7b8/SG_Static-BA.gif" /> <img width="1600" height="900" width_o="1600" height_o="900" data-src="https://freight.cargo.site/t/original/i/f5239c727402b37da13feabfd051013b36a9f7d822ffd297a8c0c1cbeda1e6c8/SG_Emails2.gif" data-mid="85275179" border="0" src="https://freight.cargo.site/w/1000/i/f5239c727402b37da13feabfd051013b36a9f7d822ffd297a8c0c1cbeda1e6c8/SG_Emails2.gif" /> <img width="1600" height="900" width_o="1600" height_o="900" data-src="https://freight.cargo.site/t/original/i/269f8bbb2ba5c99faadbaa3897d022484c021608196718690a56c50cd3cdb98b/SG_CC-Screen-Site.gif" data-mid="85224091" border="0" src="https://freight.cargo.site/w/1000/i/269f8bbb2ba5c99faadbaa3897d022484c021608196718690a56c50cd3cdb98b/SG_CC-Screen-Site.gif" /> <img width="1600" height="900" width_o="1600" height_o="900" data-src="https://freight.cargo.site/t/original/i/3fc647f2b0abfe1e43c07e7b115adeae1983aad2450814c78dd3a6ff9860b6d3/SG_CC-Screen-Site3.gif" data-mid="85275262" border="0" src="https://freight.cargo.site/w/1000/i/3fc647f2b0abfe1e43c07e7b115adeae1983aad2450814c78dd3a6ff9860b6d3/SG_CC-Screen-Site3.gif" /> https://susieleedesign.com/Spring-2020-Sale-Campaign Fri, 03 Jul 2020 21:07:31 +0000 Susie Lee https://susieleedesign.com/Spring-2020-Sale-Campaign Supergoop! Spring 2020 Sale Campaign I led design for this campaign as a junior design associate under the mentorship and guidance of my design director. I decided on an evergreen look and feel which was very fortuitous as Coronavirus changed marketing plans throughout the year. I played around with the circles as a design element throughout the campaign. The yellow circle is also a prominent feature in our PLAY products. Ultimately, the end result was a stylish and on brand marketing campaign to promote our 2 part, Friends &amp; Family event: The Sunshine Sale and Sun’s Out, Sale’s On. Digital Assets include: 1. Updating the hero image for Supergoop.com 2. Emails 3. Paid Media Company: Supergoop! Role: Graphic design Design Director: Claudia Leung <img width="1600" height="900" width_o="1600" height_o="900" data-src="https://freight.cargo.site/t/original/i/b3a360b2ced886db9c723b492b9ededaaeb44ff9da74662e60dcf953d6b2cbd8/SG_HomePage_07.03.20.jpg" data-mid="76434044" border="0" src="https://freight.cargo.site/w/1000/i/b3a360b2ced886db9c723b492b9ededaaeb44ff9da74662e60dcf953d6b2cbd8/SG_HomePage_07.03.20.jpg" /> <img width="1600" height="900" width_o="1600" height_o="900" data-src="https://freight.cargo.site/t/original/i/5be867a89b6ee1d2ac5b84b39ba3a634839d65c6d31d88629588e2b9f110725f/SG_HomePage_07.03.20_SUNSALE.jpg" data-mid="76434043" border="0" src="https://freight.cargo.site/w/1000/i/5be867a89b6ee1d2ac5b84b39ba3a634839d65c6d31d88629588e2b9f110725f/SG_HomePage_07.03.20_SUNSALE.jpg" /> <img width="1600" height="1277" width_o="1600" height_o="1277" data-src="https://freight.cargo.site/t/original/i/09bda391f167a61438dece3adb080c9376cd51364646bb390ae2507e5d6b65a1/SG_SUNSALE_Emails_07.03.20_01.gif" data-mid="76434639" border="0" src="https://freight.cargo.site/w/1000/i/09bda391f167a61438dece3adb080c9376cd51364646bb390ae2507e5d6b65a1/SG_SUNSALE_Emails_07.03.20_01.gif" /> <img width="1600" height="1277" width_o="1600" height_o="1277" data-src="https://freight.cargo.site/t/original/i/ee4da780e1ae3e03ccab600cf1ba3c4abae87ce0335057a148d2808e501e5db9/SG_SUNSALE_Emails_07.03.20_02.gif" data-mid="76434593" border="0" src="https://freight.cargo.site/w/1000/i/ee4da780e1ae3e03ccab600cf1ba3c4abae87ce0335057a148d2808e501e5db9/SG_SUNSALE_Emails_07.03.20_02.gif" /> <img width="1600" height="900" width_o="1600" height_o="900" data-src="https://freight.cargo.site/t/original/i/ff225ac162a10cadcb1978261cb55bccc802434a79eb47f6447b63764c0826cd/OOJMTQ1_1.gif" data-mid="76436986" border="0" src="https://freight.cargo.site/w/1000/i/ff225ac162a10cadcb1978261cb55bccc802434a79eb47f6447b63764c0826cd/OOJMTQ1_1.gif" /> <img width="1600" height="900" width_o="1600" height_o="900" data-src="https://freight.cargo.site/t/original/i/3669103bcf56ef80cfd1e8d56b3398056bb940e384ccee4d2f9e5d63e867c6b7/1.gif" data-mid="76437176" border="0" src="https://freight.cargo.site/w/1000/i/3669103bcf56ef80cfd1e8d56b3398056bb940e384ccee4d2f9e5d63e867c6b7/1.gif" />