Supergoop! Wear Sunscreen Spring/Summer 2020 Paid Media Campaign
Wear Sunscreen is a core educational moment for the brand, going back to basics and reiterating the value of wearing sunscreen every single day. Using past learnings, we continued to reiterate on the success of “Lo-fi” ads which are selfie style videos shot on iPhones. These were mixed in with highly stylized photos to create a well rounded campaign. Due to the core messaging, we kept to an evergreen palette.
Wear Sunscreen is a core educational moment for the brand, going back to basics and reiterating the value of wearing sunscreen every single day. Using past learnings, we continued to reiterate on the success of “Lo-fi” ads which are selfie style videos shot on iPhones. These were mixed in with highly stylized photos to create a well rounded campaign. Due to the core messaging, we kept to an evergreen palette.
In total, I delivered:
Company: Supergoop!
Role: Digital design & video editor/motion graphics
Design Director: Claudia Leung
- 4 sets of display ads
-
“Lo-fi” ads featuring 4 models, highlighting 4 different products
- 2 sets of campaign ads for social
Company: Supergoop!
Role: Digital design & video editor/motion graphics
Design Director: Claudia Leung
