I led design for this campaign as a junior design associate under the mentorship and guidance of my design director. I decided on an evergreen look and feel which was very fortuitous as Coronavirus changed marketing plans throughout the year. I played around with the circles as a design element throughout the campaign. The yellow circle is also a prominent feature in our PLAY products. Ultimately, the end result was a stylish and on brand marketing campaign to promote our 2 part, Friends & Family event: The Sunshine Sale and Sun’s Out, Sale’s On.

Digital Assets include:

1. Updating the hero image for Supergoop.com
2. Emails
3. Paid Media

Company: Supergoop!
Role: Graphic design

Design Director: Claudia Leung