Supergoop! Sheerscreen Launch
Mineral Sheerscreen SPF 30 is a new face product in the Beauty Base Layer series. It is a mineral sunscreen that can also double as a face primer. The challenge with this launch was to create a distinct identity for this product that can easily explain to consumers the differences between this product and the other 40+ options that Supergoop! offers. Visually, the campaign leaned into secondary colors and I worked with the creative team to balance new ideas with core Supergoop! brand codes.
Mineral Sheerscreen SPF 30 is a new face product in the Beauty Base Layer series. It is a mineral sunscreen that can also double as a face primer. The challenge with this launch was to create a distinct identity for this product that can easily explain to consumers the differences between this product and the other 40+ options that Supergoop! offers. Visually, the campaign leaned into secondary colors and I worked with the creative team to balance new ideas with core Supergoop! brand codes.
I worked on digital design assets for this launch. I did motion and static graphics for paid media, organic social, and email.
Company: Supergoop!
Design director: Claudia Leung
Company: Supergoop!
Design director: Claudia Leung
