2026 Mother’s Day Campaign
Mother’s Day is typically a strong commercial moment. By combining storytelling and strong, product-focused shots, we were able to satisfy brand and commercial needs. We crowdsourced staff photos to convey vignettes of our childhood. By adding some handwriting elements, it further added to the personal touch of the campaign.
Mother’s Day is typically a strong commercial moment. By combining storytelling and strong, product-focused shots, we were able to satisfy brand and commercial needs. We crowdsourced staff photos to convey vignettes of our childhood. By adding some handwriting elements, it further added to the personal touch of the campaign.
I was the senior designer on this project. Images were shot and produced in-house by Josie Simonet and myself.
Company: Mejuri
Design Director: Michael Vendola
Sr. Art Director: Josie Simonet
Copywriter: Mina Dragani
Company: Mejuri
Design Director: Michael Vendola
Sr. Art Director: Josie Simonet
Copywriter: Mina Dragani
