Supergoop! CC Screen Launch Campaign, Summer/Fall 2020
CC Screen was a refresh of an older product. Not only was it reformulated to have a higher SPF and cleaner ingredients, but it also became available in 15 different shades. The challenge was to communicate respectfully about the expanded shade range. I contributed to paid media, email, and site needs. I lead ad storyboards under the design direction of Claudia Leung.
CC Screen was a refresh of an older product. Not only was it reformulated to have a higher SPF and cleaner ingredients, but it also became available in 15 different shades. The challenge was to communicate respectfully about the expanded shade range. I contributed to paid media, email, and site needs. I lead ad storyboards under the design direction of Claudia Leung.
In total, we delivered:
Company: Supergoop!
Role: Digital design & video editor/motion graphics
Design Director & Art Direction: Claudia Leung
Content Strategist: Renee Jacques
- 8 “Lo-fi” ads, infeed and stories
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4 animated ads, infeed and stories
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Carousel and static ads, infeed and stories
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Emails
- Site PDP assets for all 15 shades
Company: Supergoop!
Role: Digital design & video editor/motion graphics
Design Director & Art Direction: Claudia Leung
Content Strategist: Renee Jacques
