Waffle Launch 2.0

This launch was to reintroduce our waffle towels, back and better than ever. This is a core product, now reformulated to have zero shrinkage and warping. We kept the visuals evergreen to reflect that this product will always be in our assortment.
I was the lead art director for this shoot and design lead for this campaign.

Company: Brooklinen
Design Director: Chrissy Ziegler
Photographer: Claudia Di Maio
Stylist: Victoria Maiolo
Designer: Ahliyah Kim
Copywriter: Joelle Wellington

 
Graphic Design
Brooklyn, NY