The Presidents’ Day Sale 2025
This was the design for our annual Presidents’ Day Sale. I leaned into the fact that it’s a known shopping event and I wanted customers to mark their calendars. This integrated Brooklinen’s playful tone into our visual design. This shows our evolved brand look by implementing our new sale blue and sale font. I executed a fully 360 campaign across both print and digital channels (e.g. retail, retention, paid social, and display).
This was the design for our annual Presidents’ Day Sale. I leaned into the fact that it’s a known shopping event and I wanted customers to mark their calendars. This integrated Brooklinen’s playful tone into our visual design. This shows our evolved brand look by implementing our new sale blue and sale font. I executed a fully 360 campaign across both print and digital channels (e.g. retail, retention, paid social, and display).
I was the campaign lead for this project.
Company: Brooklinen
VP of Creative: Marina Cashdan
Copywriter: Katherine Penta
Company: Brooklinen
VP of Creative: Marina Cashdan
Copywriter: Katherine Penta
