Brooklinen Memorial Day Sale 2022

Promos and campaigns are opportunities to stretch our brand identity outside of our typical evergreen look and feel. To promote this sale, we eventually opted to use bright colors, engaging animation, and fun color blocking to draw in our customer base. 

I helped concept and designed all the retention assets. This set the tone of the campaign. I also helped mock up assets for paid social to ensure a cohesive identity.

Company: Brooklinen
Art Director: Caroline Park