Brooklinen Birthday Sale 2023
Birthday Sale is one of the two biggest promotions of the year. It celebrates the founding of Brooklinen. The intention is to create a moment as large as Holiday. I was given design direction to lean into large typography as the main decorative element. Subsequently, I was given the opportunity to explore different typefaces outside of our brand guidelines.
Birthday Sale is one of the two biggest promotions of the year. It celebrates the founding of Brooklinen. The intention is to create a moment as large as Holiday. I was given design direction to lean into large typography as the main decorative element. Subsequently, I was given the opportunity to explore different typefaces outside of our brand guidelines.
Eventually, we settled on Roc Grotesk, a condensed san serif typeface. I liked that there were rounded elements that made it feel very “Brooklinen” while introducing something new. Paired with bold, bright macro shots, the campaign packed a punch. I delivered 16 retention assets.
Company: Brooklinen
Art Director: Caroline Park
Company: Brooklinen
Art Director: Caroline Park
Concept
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Delivered Emails
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